Three Generations of Expertise
Jack Borba, founder of Straight Line Roofing and Construction, was taught from a young age the value of hardwork and dedication. From founding Borba’s Ponies in Apple Hill at just 13 years old, to creating Straight Line Roofing and Construction in 1999, Jack has always strived for excellence.
That’s why at Straight Line Roofing and Construction, we don’t just improve your home with quality materials and trustworthy professionals, we protect it. With over 14 state licenses, our team of professional construction experts is the best in Northern California.
Two Designations, One Standard
Since 1999, Jack and Brad have built Straight Line around a simple idea: hold the credentials that prove the work, not just claim it. Today the company carries Owens Corning Platinum Preferred Contractor and GAF Master Elite Roofer status — together, held by fewer than 3% of contractors.
Owens Corning Platinum Preferred Contractor means Owens Corning has vetted our training, licensing, and insurance against its highest tier of standards.
GAF Master Elite Roofer means GAF has certified our installation quality and ongoing training directly, its top designation for roofing contractors.
Executive Team
CEO and Founder
Our founder, Jack Borba, is a 3rd generation contractor who began working in the trade with his father before the age of ten. Taking college courses at night, Jack worked through an extensive apprenticeship program and soon held journeyman, foreman, superintendent, and branch manager positions at established local companies. In 1999, Jack decided to start his own construction company. Working out of his truck and a small office, Jack has built Straight Line Roofing & Construction into one of the largest construction companies in the greater Sacramento region.
Fun Fact About Me: At age 13, I started my first business: the pony rides at Apple Hill!
General Manager
I’m the proud mom of five amazing adult children and a Nana to 7 grandbabies! I love being outside, and Fall is my favorite season. I’m very afraid of sharks and I’ve been in some form of construction or sales since I was three.
My favorite thing about working at Straight Line: That I get to work with my best friend!
Fun Fact About Me: I really want to have a pet cow; I love cows
Chief Information Officer
As the marketing and technology lead at Straight Line, Brad applies his 30+ years of experience to define our market and provide the technology our teams need to provide the exceptional customer experience they want. Every day is a new challenge to apply Brad’s creativity and drive to Improve Lives.
Personally, Brad has been married for 30 years and practicing empty nesting! Free time involves family, yardwork/gardening, all things electronic and woodworking.
My favorite thing about working at Straight Line: The energy and the hardworking team, never a dull moment.
Fun Fact About Me: My first job was a paper route!
Director of Field Operations
Fun Fact About Me: I make ceramic pottery!
Estimators & Service Techs
Estimator
Estimator
Estimator
Estimator
Estimator
Service Technician
Estimator
Field Supervisors
Field Supervisors
Field Supervisors
Field Supervisors
Field Supervisors
Foreman
Roof Foreman
Roof Foreman
Roof Foreman
Gutter Foreman
Gutter Foreman
Construction Foreman
Repair Foreman
Repair Foreman
Production & Office Staff
Production Manager
Production Manager
Estimate Coordinator
